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Improve conversion rates without offending customer tips!
2015-06-05 Reads : 37
1, to enhance the quality of service, although in customer payment reminders, but the actual application must be careful not reflect the "reminder" feeling, to use some of the other factors that affect customer goodwill, to avoid customer sentiment rebound. The "reminder" of the process becomes universal knowledge to customers, help customers eliminate doubt, strengthen security, and after sales service of their products, so that customers feel comfortable buying, then the customer affect the customer club feelings seller to complete the payment. Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" or micro-channel xicheng-edu! 2, in order to increase store volume has proved the catalyst can really pay to shop to save a lot of lost orders. However, it is a reminder to pay the double-edged sword. Let's look at the wrong payment reminders may appear a reminder to pay. 1, the customer within a day under a lot of orders, the results received a lot of reminders to pay SMS, client crashes ...... 2, under the first order was wrong, re-order and pay the successful results urge customers to pay first order ...... 3, distribution platforms to bring the order is settled in time, the customer has paid, and we are going to remind customers to pay ...... 3, untimely reminder to pay a new customer pays encountered problems, and we have begun urging customers to pay a. 2, when 30 minutes together cost close orders, orders and large, regularly sent reminders reimbursement usual result, many leading to not do any remedy before a lot of orders to close. 3, the old customers back, no feelings reminder SMS so that customers do not pay attention a little feeling. Obviously, the occurrence of the above circumstances, the customer will be very unhappy. So, in the end how to do a more effective and more accurate reminder to pay it? 4, analysis of the customer's orders 1. do want to urge customers to remind pay when customers were going to analyze how many orders at the same day, if you already have an order to pay customers a successful day in multiple orders, which can be judgment, the customer has to buy Anna baby, no reminder. 2, if the customer prior to analysis under a lot of orders, the situation and did not pay, we need to choose the nearest latest customer orders drawn reminders to pay, because that sum is the client orders a final decision. 3, distribution platforms bring order often because settlement reasons which led to the error occurred reminders to pay, often the customer has paid, but the seller to get the customer order information is still a state of non-payment, the best situation is to filter out all Orders from the distribution platform. 5. Select the appropriate time reminder payment reminder to pay the best time reference store delivery time, so when we do urge commitment to pay the reminders can also speed of delivery to the customer. Such as shops daily uniform delivery times were 11:00 and 17:00, then reminder to pay as long as possible in 1000-11: 00 and 16: 17: 00 is completed. If the shipments are strong, you can also set reminders Hours 2-3 hours after orders under a single automatic payment reminders reminder. 6, identify customer needs the loss of orders from the preceding analysis shows that many customers do not pay reason, because if it can identify the customer does not pay, and then pay the reminder reminders targeted, then the probability of success will increase to restore order a lot of. Here we analyze the customer's point of view to arrive at a reasonable method of payment reminders. A. New customers: new customers do not pay the reasons is the most complex, generally include the following: 1, do not use Paypal and online banking, I do not know how to pay 2, 3 account balance is not enough, the presence of shops and goods are not trust, doubt the quality and after-sales service 4, still parity 5, customer service did not respond for several reasons in addition to the above, there will be more for other reasons, it is necessary to adopt Want or telephone to communicate directly with our customers to answer all questions. Typically, if in this part of customers patiently answered all questions, and provide a number of help, you will receive an additional effect, that customers would shop impressed improve secondary repo rate customers. Insert here the advice for customer service, the seller is doing pre-sales and the sale of the service, customers are not afraid of trouble, afraid of indifferent customers, clients and usually when you bargain, that he wanted to buy you thing, if we can give customers a satisfactory service, he will always remember your shop. B. Second repurchase customers: the old customers of the significance of the second repurchase shop is great, it is because a new customer to complete the conversion process [0-1-2], it laid the shop customers do in the future care marketing, brand Moon made the basis of word of mouth. Secondary repurchase customers are also very sensitive at this stage customers need to get the seller to respect, if they feel a little dissatisfied with the process of repurchase, and the advantage of competing goods store with merchandise contrast is not obvious, then maybe They will be completely abandoned. But if we can show through effective direct our attitude, to inform our customers of his familiarity and attention to the customer, then such customers are likely to snap [1-2-n] transformation. Therefore, such people need to be a reminder to pay very carefully, if there is no temptation promotional or old Member level privileges on the client, they do not have easy not to pay emotional reminder. CN second purchase customer, n≥2: so that customers have a very strong dependence on the shop, they need is trust and a more accurate recommendation service. And we have to do is reflect the customer's identity exclusivity, so that customers know the benefits brought by the previous cumulative consumption. Therefore, the "membership level privileges + benefits + cumulative consumption more accurate recommendation service" is a reminder to pay the method is more suitable for this population, to make customers feel at home. 7, through store merchandise characterization urge to take some careful to pay sellers will find that the product itself has its own shopping attributes, then buy this product the customer is actually recognized this shopping properties. By analyzing this way, we can probably of interest to guess at the customer's preferences, this time we again urge customers to pay the reminder would be better. For example: a store to do household commodities, including a line of goods as "Meng Department" can be figured out by such goods, customers purchase such goods are mostly kind and very loving and lively person. Sellers do look a pillow SMS reminders to pay. "Master, where dark and cold, I wish I could comfortably lay your warm arms, the owner if you like me, please quickly taken away my right, love you xxx message." This message very user-friendly technology and tell the customer "I have belongs to you," usually if the customer is really like Meng Department of products, then the move will certainly be. Think about your shop is not has such special commodity it, if we should take advantage of them. Think again, except in urgent requirement to pay in terms of whether there will be more use to analyze customer shopping needs by way of goods? Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" or micro-channel xicheng-edu! The above method of payment reminders to remind, are basically derived based on customer analysis. So here please sellers pay attention to your customers, careful management and maintenance of your customers, they will give you a harvest you can not imagine, it is a real part of your cornucopia.
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You are the 5574 visitor
Copyright © GuangDong ICP No. 10089450, Shanghai Xi Cheng Advertising Co., Ltd. All rights reserved.
Technical support: ShenZhen AllWays Technology Development Co., Ltd.
AllSources Network's Disclaimer: The legitimacy of the enterprise information does not undertake any guarantee responsibility