Electricity supplier nature traffic and conversion rates, and electricity suppliers increasing traffic acquisition costs, other than paid promotion scalping is burn, addition is that price. This is the problem we are now facing. Then, reflecting a problem, the Internet now to the electricity supplier bottleneck it? Let's ask a question, other business is good to do it? For example, the traditional industry business is good to do it, there are partners would say, because of the Internet's impact, so the traditional industry is not good to do, not to do so in traditional industries, the Internet should be better Do it, but also why the Internet today bottlenecks it? Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for " Xi Cheng "In fact, we should recognize a problem, business has never been better done. In the first half of this year and a lot of friends, we talk to you why the electricity business difficult. In fact, nothing more than a few points. 1, rising costs: we worked so hard to earn some money, is not a large part, to the others. For example, the platform Taobao, a lot of expenses. Including Pu fees, template costs, third-party software costs and so on. At any time from the courier, personnel costs. These costs added together, the cost is very alarming. 2, reduced profits: sell all know something more, it is the enemy between the seller, the price war in order to attract traffic and users. The bitter fight between each other, the result of user sake of cheap, only you know your own loss. 3. Scalping third step: the price war when we could not get orders, brush alone follow. Over the past few years, it is the most profitable company of scalping. The Scalping is an infinite loop, a lot of people think that there is an order scalper pro, the experts tell you master it? Scalper cost a lot of money, but also skilful and safe. If you want to choose a stable and secure manner, naturally the cost is very high. 4, when the price paid to promote war, scalping unable to meet us, then paid promotion might be the last straw. Many people plunge into the train, Diamond booth. Parents who enter after everyone knows, more intense, more serious loss. There is an old saying "House seemingly endless rain," many small partners TMD really bad ohhh I thought I told you before, the loss strategies, train card, this thing may not be suitable explosion models so people, but a lot of well-meaning people do not listen, and made the final acceleration to close down the shop. 5, the user is not accurate when we brush single, the price war, pay later promotion, traffic acquisition of basic many junk traffic. It is paid to promote. Invested 500 dollars to do the train, an average of two yuan a click, pro, this 500 yuan Click to about 200 times, it comes to an end. In summary, the electricity supplier costs increased significantly, no wonder more and more difficult the electricity supplier. So we ask the question, why are so hard to force electricity suppliers, so difficult? In fact, the problem of fever in a day, just behind the change electricity providers nature. We come to a break down something. As we all know, since ancient times, people is the essence of business, but it contains a lot of people outside of things, including buyers, sellers, marketing methods, tools, platforms and so on. Let's analyze the nature of the changes the user's changes will remember that e-commerce is just emerging, we feel fresh, try one of the first shopping trip. Then later feel online shopping is very convenient, and the price is very cheap. This expensive, it can be compared to other home purchase. In short, shop around wood have a problem, there must be appropriate. Electricity supplier business convenience, let us take advantage of lazy. Now we go to the store shopping, in addition to the time cost, the price is a factor. For example, I went to Beijing Wangfujing buy a thing, time on the road back and forth to count the words, do not buy back most of the day. Originally developed science and technology, go out more easily and quickly. But more and more blocking, and increasingly expensive. So, I might as online spending. Although some expensive things online, but it does save a lot of things, convenience capture us at ease. We had fun attempt to later cheaper, and more recently the pursuit of quality. We all know that when a person changes in income, demand for point products are not the same. For example, my income in general, but we want to dress more affordable. The increase in revenue is to wear comfortable, tasteful. It demands something different, then shopping will change the psychology. Well, from convenient, inexpensive, back to quality, user thinking has changed significantly, and our friends the seller does, it is still a few tricks, the price war, paid promotion, brush single parents who tell us when the signal, users thinking changes, If we do not advance the change, the business is easy to do on the strange. So, think about why there is no change of thinking it ~ ~ business change electricity supplier station several small climax, one can see several changes in the business. Taobao its inception, this market is a gap in the market, how to play all OK, because Taobao is not how will play. So, a lot of white businessmen put things simple treatment, directly into sales on Taobao. The basic situation is the business small, but very few users. But enough business to play, after all, less competitive, and gaps in the market. The key question, now 10 years of development of electronic business, so business ideas as well as the junior partner, parents who do not do it primitive. Then Taobao platform development, we paid promotion into the cause, that drill exhibition, train, it just started doing that wave all make money, and playing well. Why? Because the beginning of the new tools we are afraid to use, not use. But the first one to eat crab master, he played a few times, as long as willing to invest, you can still play together. Then train the cost is very cheap, a few cents or even a dime. This cost is almost minimal. So, as long as the drainage, basically we have a high ROI, the highest it can do 1:15. Later, many people see the doorway, more competitive, throwing money, strategic loss play train, drill exhibition, resulting in many small partners vomiting, because dividends paid promotion period is over, the rhythm of playing is to court death. Scalping is the next node, research Taobao SEO knows, can marketing and sales is actually a search mechanism, beginning with the feeling of a small partner account with relatives take a few pieces, you can increase sales, and high-volume users like a. So, the first to eat crab master, there was a lot of revenue. With the crowd to join a growing number of single brush, you brush I brush basically no advantage, so the other did not change, but the increase in the cost of a single brush, and brush Taobao also hit single, then scalping is not a how fun a weapon. Therefore, basic business sellers from white thinking, and later to pay for promotion, more and more difficult period, and mentally exhausted. Changes platform is well known, the electricity supplier early stage of development, or to pc-based, but with the rise of mobile terminals, the wireless end shopping a rising star, and is developing very rapidly. PC clumsy opposite side, while the phone side is a lot of obvious advantages, compact and convenient, the Internet is more convenient to carry. The most substantial changes in the mobile Internet revolutionized the way we do business, simple terms, pc end that sellers thinking, and moving end is to sell people thinking. The nature of mobile terminal is the link between people, imagine, if you use sellers thinking, burn, strategic loss of these old ways, to operate the mobile side, it is not difficult to do strange. Therefore, the priority is to change the thinking, to change the previous sellers to sell thinking person thinking. In this direction change. All in all, we will find three rapidly changing to reflect our business partners still remain in the original mode of thinking, not the electricity supplier difficult, but thinking has not changed, there is no change of thinking will certainly be difficult to do business. 

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