March 27, 2002, carries a borrowed 1900 yuan, to Shenzhen to work, entrepreneurship. The first night sleeping in the streets, looking for work the next day, interviews, live in the difficult process of 10 yuan shop. Eventually he gave up 4500 yuan free lunch and there is "High", select a monthly salary of 800 yuan work, just to enter the target industries. Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Xi Cheng" In 2006, three companies together with his boss give me investment. After a year and a half, shareholder dividends over 10 times. 2008, has invested fifty million yuan design and development of communications modules. In 2011, the lack of knowledge of the general trend, and sloppy, the company began layoffs. 300 people from the most personal to a minimum of 3 and 15 million debt. But I did not go bankruptcy proceedings, but to sell the personal luxury luxury cars repay corporate debt. Currently almost paid off. Now we are beginning a new "no subversive, not business" graceful journey. The following is the price I (over fifty million in cash and youth) some experience for everyone to share in exchange for free: 1. Economic cycles. Always remember: personal law, the law of the heavens, France Road, Imitation of Nature. The laws of nature and humanity, the rules determine the economic laws, namely the economic cycle. 2.Less is more. Subtraction means not only products, but also include management and corporate management as chain. Even your shoulders bag should be concise, orderly and not messy, it is a habit. Simply put, it is to try to eliminate as ID, MD, UI, development, production, sale and so do it yourself. The outsourcing outsourcing (such as design and brand marketing), only part of the core, and strive to achieve asset light. Using the now popular word called "focus." 3. rainy day: the time necessary and sufficient funds VC, bank, etc. to maintain close contact, do not wait until needed. 4. At least every week or every day devoted to the financial statements, and make the appropriate adjustments; instead of monthly, quarterly or yearly. 5. In other aspects of the internal management and business, the killer will never be in his hands. 6. always looking for the best suppliers, even if you want to invite him to dinner, and not inappropriate vendor you eat. 7. A team looking for the best can do things, not the most familiar or most trusted. 8. If the strategy and tactics "fine, accurate and relentless," even weekend + holiday also does not affect the overall situation. On the contrary, every night could not escape defeat transport. 9. The ability to time as much as possible to help deserving people, especially monetary assistance. When you mess up, they will return. 10. When a friend of the company because of operational difficulties to borrow money turnover (excluding start a business, after several years of operation means), does not lend money to him is the "love him"; to borrow more harm him. 11. gentleman good fake to things, but good fake to potential. The general trend of things to do, do not do things in a downward trend. Is the popular "air of" it. 12. You start first thing to consider is: How can you not go beyond competitor; or, to exceed you, to pay a huge price and risk. 13. From entrepreneur to entrepreneur long way, do not dream of doing a century brand, a hundred years, you do it is a profitable business. Failure of companies that sooner or later, as early as late failure failure. 14. When you want to launch a new business or product to the comments, if the "talent" were looking on, you have to be careful. In addition, the company's strategy can be a democratic vote. If anyone can develop the right strategy, it is not your boss. 15. In the era of multi-function products gradually go. The first design, simple, ultimate, US products will be from the "appearance Association" consumers appreciate. Consumption is also "a white cover 100 ugly." 16. Do not wait for all the conditions are in place began to dry, but to doing resolved. This is why highly educated or "smart" people rarely a major reason for business success. 17. Do not be afraid of risk. The biggest risk in life is death, but it will come sooner or later, you still afraid of what? 18. Do not hold a long-term business, the peak of selling, listing or exit is the best result. A person or team always difficult times, bottlenecks occur sooner or later. And more importantly: in a pocket of money is 19. Any difficulties and problems - even in the face underworld debts, creditors to die onslaught, etc. - as long as the face, face, did not make life difficult for the Flaming Mountains, the morning sun! still rising. 20. Employees are looking at the boss's words and deeds every day. So even the greatest difficulty in the face, walked into the office at that moment, to be smiling, heads held high! 21. The low employee turnover is not necessarily a good thing, most jobs need to maintain some liquidity. In the long run, the boss wants to build iron barracks, rather than to build or rely on a hero. 22. Venture equivalent mighty force in single, successful people tend to be no retreat. There are too many options, "talent" is not suitable for business. 23. Do not believe that "as long as money can solve the problem is not a problem," like shit. The reality is: All the problems and troubles are about money. If anyone has continued funding chain, in theory, no one collapse and bankruptcy! 24. You absolutely do not need to study MBA or read "How to manage Huawei Ren" book, unless your goal is to go into the so-called circles. When your business to that scale, the natural wisdom to solve the problem. You should get to know how when Ren founded Huawei forties is doing just that these "most people I do not tell him." If you want to study philosophy and history, it would be more beneficial. 25. If there are more than 20 million personal cash, be sure to invite a special person to do the professional diversification of investment, risk-sharing. The annual income to be fixed, not Tan Bao Lee, just steady. 26. The entrepreneur is lonely. If you can not enjoy the solitude, or, do not put your heart difficulties and obstacles along the way as the most beautiful scenery, not as part of your harvest, then you still feel comfortable when the chauffeur now. 27. Health is your greatest capital. In any situation, we must first ensure that the health needs. When I first came to Shenzhen, only four coins in a pocket of time, but also to buy a carton of milk and a bun, but never ate there may be two yuan lunch cooking oil. In my troubled years, many things have changed, but the weekly playing, swimming, fitness, fishing, and regular diet has remained the same. Stay healthy and passion, the capital, VC can not help you. 

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