July 9, GJM would carry "small time 4" strong landing summer movie file, and then show the charm of youth fashion invincible leader. This time, his opponent was not a writer, racing driver Han Han, but the host community spirit Variety Kyung Ho and his release July 6 debut "Gardenia open." Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Seal for" Heaven knows what it will be a duel? But it does not matter, so event, every brand wants to take this chance to marketing, are certainly gearing up. But, how to take this chance, and how to make preparations in the early it? First, the audience mining products, according to demographics refined product design and positioning; Secondly, to be an occasion of hot spots, find common ground, to give the product associated with emotional and brand content. Now this age, you want to do brand marketing, we must "make merchandise out of the material." Additional value because now the consumers, especially after 80, 90, have been increasingly concerned about an underlying commodity, such as interest, meaning and the "temperature" and so on. Product quality and brand connotation well, sell out is not a problem. I want to "fire" it? The first "live"! Weapon: product design and positioning of the targeted customer base can not be separated, and emotional association and identity to the product of tonality, but also determines whether the product has a soul. A good product itself should care enough to be off a discovery. To invest in this "small time 4" of a section of micro red wine, for example, we talk about an occasion to do the pre-marketing. This wine was originally a Beijing company electricity supplier original bottle imported from France for a class of small cap wine bottles. Called micro wine country of origin in order to distinguish scattered, small bottles of varying quality imported wines. Strategy One: First identify the location, and then locate the specific original definition of this wine is not clear. Although sponsored by small time series of films, but simply put themselves as "trend drinks." But in fact, from the micro wine its own characteristics and emotional context movie to start, difficult to find, small bottles, stylish and beautiful micro-most women wine market. Data show that micro red wine accounted for 70% of female consumers. And one "small time" story line, is the heroine of the four girlfriends friendship. Instead of micro wine is defined as "the trend of drinks", as it continues to embody, made a "girlfriends special little bottle of wine." Strategy Two: According to locate and guide product design concept alone speak, users do not pay. What constitutes a good "girlfriends special" micro wine it? Then we need to continue to refine. Two ways, first do "girl most know wine"; second is to do "girl most know wine." After the position clear, according to the positioning of the product redesign to further strengthen brand identity. The micro wine on the basis of these two definitions of "most knowledgeable wine girl" and "girl most know wine" on the introduction of two additional wine, which are the main girlfriends Relations "small time" Collector's Edition, and the main protagonist character "small time" character version. Strategy Three: emotional, given the relationship between girlfriends flagship product Soul collector's edition, in fact, is doing "girl most know wine." In the Collector's Edition, this wine was given four respectively four emotions can help each other girlfriends imply "some words do not export wine to use in which a micro-speak." The main character of the character version, the main "girl most know wine." In character version, four represent the four heroines wine. Within each set, it will be equipped with another team, "most girlfriends" wine do eggs, suggesting that girl, you can understand their own version through the characters, and most know that you, "she." The traditional buy one get one, so it is packaged profound friendship. Ask spread? And buyers play with! Weapon: Marketing rhythm and marketing should focus on product themes, and reflected in concrete ways, we will have to emphasize fun and interactive. Interaction must be interesting and easy to operate, the participants will be willing to take the initiative to spread. After the era of micro-girlfriends small wine products to determine how to effectively spread is another key. As the film's peripheral products, micro wine and movie fans are bound to interact together. Entertainment is the first prerequisite product dissemination. But how to make the film fans and potential customer base enjoy the interactive process, while achieving the purpose of increasing brand powder it? There are three ways to draw on marketing, which are projects to raise the public, theatrical events and online interactive game. Strategy One: all the chips, an occasion to star effect, to win over the fans first, the small time character version of the series on the Internet do all the chips. As previously stated, this section there are two series of micro red wine, which is a collection withheld beat girlfriends relationship, it would be easier to complete the social mission. The figure is around four female version tailored wines, but also have the function film derivatives. In this case, all the chips by the way, by the fans voice their respective size, to determine whether the product market as well as the four characters available quantity. On the one hand to understand the market reaction; on the other hand by means of star power, the first to win over the fans up. Strategy Two: Using details of the design, taking into account resonance excitation user per four female character has two sides, this micro packaging wine in a great effort. Not only in the form of hand-painted, still both sides of the box to draw the image of the gas field with different personal matter. In addition, and then add on the figure two most classic lines, the products and people closely tied together. Strategy three: cinema events organized by the online audience fission to the line along with the "small time 4" national release, this micro wine will be held in five major cities of the five "most girlfriends" event special. Participants need to be "1 + 3" only through a combination of form registration. Registration staff can only buy two movie tickets four viewing, but also access to micro wine Edition commemorative gift. This most real subsidy activities, it can make online audience continues to fission, to let more people know about the product and its philosophy, and to participate in offline activities. Strategy 4: online interaction, the audience continues to expand mobile era, games have become common tactics of brand marketing, but what kind of game to make the audience snowball spread? And pay attention to what design game? First, micro wine occasion to "small time", defined as "boudoir mead," but in fact, "small time" this movie is not the primary keyword, product marketing, "girlfriends" is. Here, the primary and secondary should be separated. Therefore, the theme of the game eventually identified as "micro-girlfriends." Gameplay also focus on "girlfriends" to start. During the film release, participants can focus on product Micro Signal, issued about wine invitations to three other girlfriends. If you accept all three girlfriends, the initiator will receive a Collector's Edition package girlfriends. Meanwhile, her three girlfriends have three vouchers. If the invitation fails, she will only get wine vouchers this Memorial Award. Will such a set of rules, if you receive an invitation, you can refuse? You can spread it? In summary, when we develop brand marketing strategy, let's forget sale now! So that products in the top of the outlet, or to accomplish the "best business"! (Source: electricity suppliers online) 

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