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How small sellers road wider and wider in 2015 Taobao?
2015-07-15 Reads : 52
2015, Taobao has changed dramatically, more and more difficult scalping, we Gairuhezou go? Xi Cheng consulting, focused on providing e-commerce training and one on one counseling, consulting service providers, China's most landing electricity providers and training institutions, learn more, please search for "Seal for" We want to understand Taobao want to do? - Return to a real consumer market! Remove all can cheat, so that users prefer a single product, demonstrated in front of the store to more customers; Taobao big data, make full use of the flow of resources, allowing users to find what they most want to buy the products; the quality of customer testimonials to quality businesses, on the user get the best customer price; screening KA businesses, lay off poor cat business days. Thus, more businesses may choose Taobao payment models to enhance their access to natural flow. Taobao Despite several Oolong appear in the adjustment process, but efforts to change the spirit of courage, which is not what we seek a fair, impartial era show you! So we want to continue to survive in this environment on Taobao, then it must be suitable for such changes. This confirms the positive Ma said the small and beautiful, so that everything is more sophisticated! So the question is, what kind of store is user-friendly shop? What kind of store is the click rate of the shop? What kind of store are good shops conversion rate? What kind of store are good shops customer response? What kind of store is the user willing to spend the money in the store it? 1, take the time, seek exposure for example, the wrong product category, products will have a very good sales it? The so-called exposure area is more micro level, but also on the so-called product positioning tall. A single product sales in Taobao SEO can be split into a number of categories in the keyword auction. That is a single product category in the keyword exposure, by winning the main map click, finally prompting the transaction. Taobao generally given a weighted product five root weight, prominent selling products while meeting customer perception of keywords. Sometimes we feel is a reflection of our professional product keywords but no trace of exposure. So it is necessary to determine the attributes to further filter the exposed region, won more accurate exposure. Up and down seven times grasp frame products allows us to secure more exposure. Compare products, looking for the right product to show time, it is time the overall market exposure in this product high value. For stores, it is the need to maintain a long-term nature. 2, stimulate user, click Get a grasp on the basis of precise exposure area, the customer is definitely a desire to buy, thinking the main map will be very important. Try to highlight our products selling point, and then integrated store similar experience to do a single product, to consider the overall theme of the main map, design and ideas. 3, customer acceptance, facilitate transactions. As the product is not pre-evaluation, the customer will be of great concern. Once a customer consultation and not molested is really wanted. We can, through their own understanding of the product and let, let such customers to reach 100% of turnover. 4, after-sales follow-up, perfectly natural turnover of the original client feedback tolerate any slack, store base is very small, the store soon give us a negative evaluation, more trouble. Then you have to ask, do not have enough exposure, click inevitably less, do not click how to deal? These are just a shared backbone model, we want a tree to grow reasonably, we must ensure that the trunk and roots are healthy. Then share promotion operations: 1. Get exposure to raise train word, to determine the main push long tail keyword term, specific actions in this no longer be explained in detail. Select a single product uncommon, very low click price keywords, generally to a dime or less. Taobao customers to be opened, do simple settings. 2, increase traffic base choice at the peak of my friends, especially the high level of Taobao members, in proportion to increase traffic and make up a single. There are many ways to increase traffic, not elaborated on. 3, evaluation and review content and increase drying single sun single base, evaluation of the content need to highlight product advantages to integrated out shortcomings. These evaluations must be a corresponding ratio. Evaluation of the content as much as possible realistic. 4, the spiral can participate in a small number of site activity, although no search weights increase, but the number of sales and evaluation can be increased to dispel customer concerns play a role. Some would say that just can not make it alone? If our order is real, Taobao how to judge us is untrue. In addition the low starting point Taobao itself naturally flow to the very small. Only our products just for the market, the market must be greater than for the time, Taobao will give more traffic, and then finish the basis of the above internal optimization, the effect is very obvious. Here to share shop optimization 2015 Taobao shop more attention to the overall weight, dynamic sales rate overall DSR shop and shop. In simple terms is that the traffic utilization and user quality products. Then we can do the next adjustment to the store. Associated template details page of good; shop product classification adjust the vertical and horizontal; full reduction activities to do; shop benefits products outstanding. This can guide users to purchase related merchandise, increase customer unit. As far as possible so that the flow of a single product coming in, stimulate his drive other single product. Through the above optimization, shops in some sense already have the foundation reported activities. Selectively participate in activities, the activities of the dead and we see a lot of shops. Activities for? For the individual, small group activities for 10% of 90% of daily sales services, and to activate dormant customers. Activities that require a higher service. Small sellers need to pay more attention to sales and maintenance of the wireless side. Simply put Taobao has to play the PC end rot can extract benefits traffic squeezed out, to give the free flow of small sellers really pitiful. The wireless terminal was not as refined, with a small sellers more living space. More still seo search, we can look at Amoy buying about 12. For some KA Lynx shop, they will be relatively large proportion of the activities. Because the threshold Lynx shop itself is relatively high, do not rule out the price of their activities of daily sales price is possible. If you simply relying on low prices Forced market activity, and that is to do the company's valuation. The former as three squirrels, which, as the cross-border electricity supplier Global E station. CRM: do the best in this, of course, Taobao. Fear is to train the user's buying habits, habit is a very terrible thing. Of course, the user's habits is the need to store the boot, that is to arrange periodic in-store activities, Taobao sexual activity. 1, allowing users to feel that he was exceptional. 2, allowing users to buy the product that he is very favorable. 3, there is a demand on the conditioned reflex of our store products. Taobao more emphasis on content category traffic operations and we have to follow the pace of her walk, to pursue more content and temperament. Text has a very important place not mentioned, and that is customer service team. Page rendering good, visual display or, shops and cultural infection or, product promotions it is most direct contact with customers or customer, if the customer service team's core values ??and store every point to grasp is the same, then the effect on more perfect. From the micro to the macro to reflect the theme of our products and shops selling. Taobao not everyone thought so complex, in the final analysis is a platform for sellers. To maintain order through the technical level, this is an ongoing operations surrounding mass store monthly sales million. Intentions to good products, where product refers to the visual experience of language services + + + warm aftermarket product approval. Finally, the store hope you can find their own direction, making plenty of money! Article: Cube child
keywords: Small sellers Taobao, Xi Cheng,
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Copyright © GuangDong ICP No. 10089450, Shanghai Xi Cheng Advertising Co., Ltd. All rights reserved.
Technical support: ShenZhen AllWays Technology Development Co., Ltd.
AllSources Network's Disclaimer: The legitimacy of the enterprise information does not undertake any guarantee responsibility